Social Media & Audience Growth Producer

**Job Title:** Social Media & Audience Growth Producer, The Bodett Problem **Location: **HatchSpace, Brattleboro, VT — hybrid. A regular in-person presence in Vermont of at least several days per month is required; preference will be given to candidates able to be on site one to two days per week. **Reports to: **Executive Director, HatchSpace, and takes content direction from show host and producers **Status: **A one-year termed, full-time, exempt, hybrid position, with the possibility of renewal. **Salary: **$60,000 - $65,000 base salary plus a $12,000 healthcare stipend for one year, generous paid time off, a 403(b) retirement plan, and annual credit towards HatchSpace courses. **Start Date: **A desired start date of January 1 or shortly thereafter. **Job Summary** HatchSpace seeks a savvy, culturally fluent content creator and audience builder to grow the reach and discoverability of The Bodett Problem, a new podcast from HatchSpace hosted by Tom Bodett and distributed by PRX. This is a role for someone who lives and breathes social media: who knows instinctively which 40 seconds of a conversation will travel, how a clip should look and sound differently on Instagram, YouTube, TikTok, and beyond, and how to prove it worked with the numbers. The position is fully funded for one year, and depending on the show’s growth and success may be renewed, growing as the show grows. **About The Bodett Problem** “We’re all born makers, but a lot of us fall out of practice along the way. That’s a Problem.” Tom Bodett In 2027, we will launch The Bodett Problem, a HatchSpace audio production and podcast to be distributed by PRX. We’re finding people around the world who are putting down their phones and picking up the tools and skills to make something — something real — and aim to spur a national conversation that promotes the return of industrial arts training to our schools and a dose of reality to our own lives. The show will be hosted by HatchSpace founder, Tom Bodett, who is also a celebrated writer, radio personality, and lifelong carpenter and woodworker. He’ll be talking to guest celebrities and experts in the trades, as well as hobbyists and fixers and anyone who's put their hands to work in the real world — which is just about all of us. This is not another how-to podcast. It’s a why-to. Exploring just exactly what keeps us from making is The Bodett Problem. And we’re solving it. A pilot episode, show trailer and additional information about our production team and national advisors is available at www.thebodettproblem.com. **About HatchSpace** HatchSpace is a nonprofit, 501(c)(3) woodworking school and community workshop in the heart of downtown Brattleboro, Vermont, devoted to the living craft of wood and the art of working together. HatchSpace serves the growing call for the return of industrial arts training to our rural communities, and for accelerating Vermont’s strong tradition of craft and forestry product innovations to new audiences. Since its founding in 2019, HatchSpace has enrolled more than 1,400 students and supports a member community of over 150 people at our 10,000 square foot facility. HatchSpace is growing and uniquely positioned as a laboratory for rural renewal strategies that leverage connection to the forestry products industries, trades and craft training — and The Bodett Problem extends that work to a national audience. Learn more about HatchSpace at www.hatchspace.org. Reporting to the Executive Director, the Social Media & Audience Growth Producer creates and publishes video, image and audio content drawn from and inspired by the show; builds and manages the show’s social presence; and uses analytics to understand, test and grow the show’s audience. Working closely with the host and production team, this person makes sure social is part of the creative process from the start, not an afterthought. **Essential Duties & Responsibilities** **Content Creation & Production** * Identify the most compelling, funny and moving moments in each episode and turn them into platform-native short-form video clips, audiograms, quote cards, carousels, stills and motion graphics. * Create original derivative content inspired by the show — behind-the-scenes footage, host and guest moments, workshop and Vermont-based visual storytelling, trend-responsive formats and series concepts. * Shoot and edit video and audio for social, including on-site recordings, HatchSpace events and in the workshop. * Write sharp, on-voice captions, titles, thumbnails, episode descriptions and copy that capture the show’s tone and Tom Bodett’s distinctive voice. * Maintain a library of show assets and brand templates to ensure a consistent, recognizable visual identity across platforms. **Social Strategy & Community** * Develop and own the social media strategy and content calendar for The Bodett Problem across platforms such as Instagram, YouTube (including Shorts), Facebook, TikTok, Threads, Bluesky and LinkedIn, adapting as platforms and audience behaviors evolve. * Develop and collaborate on the mutually beneficial social media strategy for HatchSpace, connecting, collaborating, and creating social content when appropriate between The Bodett Problem channels and HatchSpace channels. * Plan, publish and schedule content around each episode release, plus always-on content between episodes. * Grow and engage the show’s online community: respond to comments and messages, cultivate listener participation, and surface audience feedback and ideas to the production team. * Stay current on social media culture, platform features, algorithm changes and podcast promotion trends, and bring new ideas to the team. * Support the host’s and guests’ social sharing with ready-to-post assets, and coordinate with HatchSpace’s own channels where appropriate. **Audience Growth & Analytics** * Track and analyze performance across social platforms, Google Analytics, podcast hosting and listening-platform dashboards (e.g., Apple Podcasts, Spotify, YouTube and distributor reporting), and the show’s web pages. * Define and monitor key metrics — reach, engagement, follower growth, click-through and conversion from social to listens, follows and subscriptions — and set targets with the production team. * Run and evaluate experiments (formats, posting times, hooks, thumbnails, calls to action) and use findings to refine strategy. * Manage tracking links, UTM parameters and landing pages to measure how social activity converts to listening. * Plan and manage modest paid social campaigns and cross-promotion opportunities with other shows, partners and creators, in coordination with the distributor. * Working with the production team, plan, schedule and assist in the management of our RSS feed, cross promotes, feed drops and feed swaps and choreograph the timing of social campaigns as appropriate. * Prepare clear, regular reports on audience growth for leadership, the production team and, as needed, funders and partners. **Collaboration** * Participate in production planning and editorial meetings so that social and discoverability are built into each episode from the outset. * Work closely with the host, producers and editors on clip selection, approvals and timelines. * Partner with HatchSpace staff on cross-promotion between the podcast and HatchSpace programs, events and fundraising communications. * Collaborate with outside partners — PRX, guests, press and peer shows — on promotional campaigns. **Other Duties** HatchSpace is a small but growing nonprofit that succeeds through an agile and flexible small team of professional staff. With this in mind, all employees of HatchSpace are expected to work collaboratively to ensure coverage of core operational functions. The Producer may occasionally be asked to support special events on evenings or weekends, including live recordings and HatchSpace community events. While the above statements describe the general nature and level of work performed by the Social Media & Audience Growth Producer, they do not claim to describe all functions. The Producer may be assigned other duties, and the essential functions may change from time to time as necessary. **Experience** While HatchSpace recognizes that no one candidate will have all of the desired experiences and competencies, successful candidates will possess many of the following: * 2–4 years of experience creating and managing social media content for a podcast, media brand, creator, cultural organization or comparable audience-focused enterprise. * A portfolio or reel demonstrating short-form video, image and audio content you have created, along with evidence of results. * Hands-on proficiency with video and audio editing tools (e.g., Adobe Premiere Pro, CapCut, Descript, Adobe Audition) and design tools (e.g., Canva, Adobe Photoshop or After Effects). * Working knowledge of social media analytics, Google Analytics, UTM tracking and conversion measurement; comfort turning data into decisions. * Experience promoting a podcast — especially a well-known or nationally distributed show — is highly valued, but not required. * Experience with paid social advertising and social scheduling tools is a plus. * Familiarity with public media, storytelling-driven audio, craft, or rural and small-town culture is a plus. * Undergraduate degree in communications, media, marketing or a related discipline, or equivalent professional experience. * Interest in woodworking or making by another means is highly desirable. **Competencies, Knowledge, Skills & Abilities** * Deep fluency in social media culture: a strong sense of humor, timing and what makes people stop scrolling. * Excellent editorial judgment and a keen ear and eye for compelling moments, with high standards for visual and audio quality. * Clear, fast, on-voice writing. * Curiosity about data and an experimental mindset; able to operationalize big-picture goals into tactical steps that can be executed and measured. * Ability to work independently and adapt to changes while maintaining an entrepreneurial spirit. * Mission affinity and a demonstrated commitment to HatchSpace’s values, including Learning & Confidence, Access & Inclusion, Community & Cultural Equity, Creativity & Play, and Reliability & Sustainability. * Collaborative and works effectively as a team player; practices close listening and understands the interests and concerns of others, anticipating reactions. * Is an effective communicator, and prioritizes transparent, frequent and timely communication. * Demonstrates an ability to present information succinctly and with impact relative to the intended audience. **Supervisory Responsibility** There are no immediate expectations of supervision, though this role may supervise part-time interns. **Physical Demands** The physical demands described here are representative of those that must be met by a staff member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the staff member is frequently required to sit and use hands and fingers for computer-based work, and to talk and hear; and occasionally to stand, walk, bend and reach while filming on location and at events. Must be able to lift and carry camera and audio equipment up to 25 pounds. Specific vision abilities required by this job include close vision. **Work Environment** The work environment characteristics described here are representative of those a staff member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This position is hybrid, combining remote work with in-person work at HatchSpace in Brattleboro, Vermont. While on site and filming in the workshop, the individual may be exposed to moderate to high noise levels (example: operation of wood saws), as well as ambient wood dust as is common in woodshop environments. **To Apply** Please submit a resume, a brief cover letter, and a link to a portfolio or reel of social content you have created (with any available performance results) to jobs@hatchspace.org. Applications received by November 18, 2026 will be given priority consideration, and on a rolling basis thereafter. **EEO Statement** HatchSpace is an equal opportunity employer. We welcome, value and celebrate diversity and are committed to creating an equitable and inclusive environment for all employees. HatchSpace is committed to providing an environment that is free from discrimination and harassment, and strictly prohibits discrimination or harassment against an employee or an applicant for employment on the basis of race, color, national origin, citizenship, age, disability, sex, sexual orientation, gender identity or expression, transgender status and/or any other characteristic protected by federal, state, or local law. HatchSpace also prohibits acts of retaliation against those who report acts of discriminatory disparate treatment or discriminatory harassment. HatchSpace will promptly and equitably respond to all reports of discrimination, harassment, and retaliation as it relates to protected classifications. Our full nondiscrimination policy as well as other organizational policies may be found on our [website](http://www.hatchspace.org). Visit https://podnews.net/job/the-bodett-problem/social-media-audience-growth-producer for more information and to apply.